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I Almost Had to be Rescued Because of a “Small” Decision

The longest mile of my life started with the wrong shoes. A story about pain, learning the hard way, and why being prepared is an act of self-respect.
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Most try to be players. Few realize they’re infrastructure.

A desert story about saguaros, slow growth, and why real impact comes from becoming a keystone, not just another player in your field.
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Why More Information Made Me Less Confident

A reflection on why more advice creates confusion, and how choosing a few strong principles brings clarity, peace, and direction in business and life.
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A Turkey Taught Me This About Ownership

A holiday story about a ruined turkey, and how systems, templates, and platforms can quietly strip the flavor out of your business.
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This Decision Already Happened. The Stress Didn’t Have To.

A story about choosing calm over chaos after a big decision, and remembering why you chose the path in the first place.
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When your Perfect Plan Disappears Overnight

A story about letting go of perfect timing, working with real-life constraints, and building a business through small, sustainable steps.
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Don’t Build the Business Version of my Jetta. Trust me.

A story about choosing substance over appearance, and building a business that truly supports your life.
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My $2,000 Wake-Up Call 🖤 Just In Time for Black Friday

I’m sharing the real lesson behind my $2,000 mistake so you can enter Black Friday with intention, clarity, and confidence, not impulse.
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I Mispronounced My Own Name For Years

Personal story about mispronouncing my own name, and the surprising lesson it taught me about brand voice, clarity, and connecting with your audienc
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Why Even The Best Pastry Won’t Sell Itself 🍰

Even the best creations need systems. Discover how structure turns great ideas into lasting success.