Welcome to the Blooming Mindset, a weekly dose of clarity, mindset, and practical wisdom to help you stay consistent, think more deeply, and build a life aligned with your identity and purpose. I’m Ruth Rieckehoff, and I’m so glad you’re here. Please share this newsletter with a friend!
Beloved Architect of Identity,
Lately, a YouTube show has been doing something dangerous to my business.
It’s making me feel like a beginner again.
I’m from Puerto Rico.
So when I stumbled into a show about a TV personality road-tripping around the island, visiting one town per episode, I clicked out of curiosity.
Ten episodes later, I was hooked.
Not in a casual way. In a my-heart-is-too-full way.
Because even though I was born and raised there, I keep discovering things I didn’t know.
Places I’ve never been.
Musical rhythms I didn’t know existed.
History and facts I somehow missed.
Dishes I’ve never tasted.
Traditions I didn’t know were a thing.
Even the words change from town to town.
And then there’s the beauty. The creativity. The way people keep reinventing food, spaces, experiences.
Every episode ends with the same feeling:
“I want to go. Now.”
I already have pages of notes. Mostly about where to eat. 😀
And here’s the part that surprised me:
I’m starting to realize I might need years to explore it all.
And I’m… happy about that.
Which led me to an interesting realization.
Somewhere along the way, in business, we stop being explorers.
We start acting like we already know.
We run the same cycles.
The same plans.
The same strategies.
No space to learn. No space to question. No space to notice what’s changed.
And then we wonder why things feel…
Stale. Flat. Heavy.
That feeling doesn’t stay inside you. It leaks.
Your audience can feel it. Your customers can feel it.
Not because you’re doing the wrong thing.
But because you’re no longer curious about the thing.
I’m not talking about chasing shiny objects or changing direction every month.
I’m talking about something quieter:
Treating each planning cycle like a new expedition.
- Keeping a living “idea bank.”
- Noticing what’s no longer pulling its weight.
- Choosing one small thing to test.
- One assumption to question.
- One experiment to run.
Lately, I’ve been writing more again. Not to publish. To think.
It exposes gaps you don’t see in your head.
I’ve been asking “why” more. Especially about things I consider “obvious.”
I’ve been looking at my business like I didn’t build it.
Like I just arrived here.
And suddenly, it feels alive again.
That energy changes how you show up.
And that changes how people experience you.
A business that’s learning is magnetic.
Until next time, keep blooming,
Ruth
Reflect
- Where in your business are you running on “we’ve always done it this way” instead of real curiosity?
- If you treated the next 90 days like an exploration instead of a repetition, what’s one small thing you would test?
Reframe
Old belief:
“I should have this figured out by now. I need to execute better.”
New belief:
“My business is a living system. My job is to keep learning, noticing, and adjusting.”
In Other News
If you want your business to feel like a living system again, your decisions need to come from alignment, not impulse. That’s why I built The Aligned Choice Guide.
It helps you see how you naturally learn, recognize what you’ll actually use, and choose your next tools or programs in a way that fits your real life and capacity, not an imaginary version of you.
So you stop collecting courses. And start making decisions you don’t have to recover from.
You can find it here.
There is still time to join the Calm & Connected Bundle. You can grab 55 free resources worth $1,384. Get in by today, and you will have several weeks to claim the free resources.
P.S. You don’t need a new business. You might just need to fall back in love with discovering the one you already have. What would happen if you let yourself be a beginner again in your own business?
Join the conversation: Follow me on X.
Leave a Reply