Welcome to the Blooming Mindset, a weekly dose of clarity, mindset, and practical wisdom to help you stay consistent, think more deeply, and build a life aligned with your identity and purpose. I’m Ruth Rieckehoff, and I’m so glad you’re here. Please share this newsletter with a friend!
Beloved Architect of Identity,
I wasn’t thinking about business at all.
I was deciding what shoes to wear to Christmas dinner.
And somehow, that’s when the email wrote itself.
I usually don’t struggle with email topics. But this is my last email of the year, and I didn’t want to rush it.
So I sat with it.
Earlier this month, I watched a video from one of my favorite finance creators. Solid background. University professor. Knows his stuff.
The video existed for one reason. People were accusing him of giving conflicting advice.
His explanation stuck with me.
He said, “I have an investment philosophy. I’ve shared it many times. I live by it.”
But then he paused.
He reminded viewers that he’s also a content creator. Not every video can be foundational. Some videos explore options. Some address trends. Some are broader than what he personally does.
And then he said the quiet part out loud.
“I expect people to do their own research and decide.”
And, this is the part when I ask you to sit down with what you read.
We consume advice without context. We absorb opinions without asking where they come from. We confuse exploration with principles.
Creators expand. Algorithms reward novelty. And none of that is evil.
But when we don’t anchor ourselves first, everything starts to feel contradictory.
That’s where confusion comes from. Not a lack of intelligence. Lack of principles.
Now zoom out.
Business. Life. Growth.
We’re surrounded by voices. Most of them are confident. Many of them are loud. Some of them are selling ideas they don’t even live by.
So we collect. We bookmark. We save threads. We buy programs.
And somehow feel less grounded than before.
What helped me wasn’t better advice. It was deciding what I believe in.
A few principles. Simple ones. Not easy. But steady.
The kind that works in dry seasons. The kind that still holds when trends change.
I wrote them down.
Put them where I can see them.
Talked them through with people I trust.
And when something shiny shows up, I ask one question:
Does this align with what I’ve already decided?
That question alone has saved me time, money, and peace.
This isn’t tunnel vision. It’s trust.
The year is ending. Or maybe it’s just another page turning.
Either way, I’m entering it anchored. And, I hope you enter it anchored as well.
Have a blessed 2026. My best wishes to you and your family.
Warmly,
Ruth
Reflect
- Where have you been outsourcing clarity instead of choosing it?
- Where have you been outsourcing clarity instead of choosing it?
Reframe
Old belief: “I just need more advice and better input.”
New belief: “I need fewer voices and stronger anchors.”
Old belief: “Clarity comes from finding the right person to listen to.”
New belief: “Clarity comes from deciding what I stand on, and protecting it.”
Product & Resources
Reflection to Revenue – A rapid-response GPT that turns any setback into a clear action plan or monetizable asset in minutes. Setbacks → Clarity → Action →Revenue
Rooted Flow System – Design systems so you can stay consistent, manage your energy, and grow your business without losing your peace.
From Reactive to Rooted – Tired of putting out fires? This mindset and action guide helps you shift from scattered to strategic, so your days flow from clarity, not chaos.
P.S. Maybe this year isn’t about finding something new. Maybe it’s about finally standing on what already works.
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