Welcome to the Blooming Mindset, a weekly dose of clarity, mindset, and practical wisdom to help you stay consistent, think more deeply, and build a life aligned with your identity and purpose. I’m Ruth Rieckehoff, and I’m so glad you’re here. Please share this newsletter with a friend!
Beloved Architect of Identity,
I once paid over $25 for a burger… and got served a frozen patty.
Yep. That happened.
At a fancy gastropub on Coronado Island, no less.
Ocean views. Gorgeous interior.
Menu that read like poetry.
They even asked how I wanted my burger cooked, medium rare, please!
I was so ready.
And then… the food came out.
It looked perfect.
Brioche bun stacked high. Bacon, avocado, melted cheese.
But the first bite?
Something was off.
The meat was bland.
Rubbery.
Processed.
I opened the bun and saw it:
A factory-shaped, pre-frozen patty.
And I just sat there thinking… seriously?
All that beauty on the outside,
But no substance underneath.
That burger was a metaphor.
And not just for overpriced food.
It made me ask:
Where else am I dressing things up to look good but delivering frozen-patty results?
It’s so easy in our world of polished content, branded websites, Curated Instagram grids…
To look legit.
To sound inspiring.
To repeat the same feel-good advice:
“Just show up consistently!”
“Post value every day!”
“Build your audience and they will come!”
So you follow it,
You do the daily posts: check!
Polish your site, check!
Record the podcast, check!
And yet, something’s still not clicking.
You’re putting in the effort.
But it’s not translating.
You’re not seeing the transformation you want: in your business, your mindset, your life.
And maybe you start wondering:
Is this all just a pretty package with no authentic flavor?
When I started this business, reminders of that frozen burger kept popping into my head.
Because I don’t want to be the frozen burger.
And neither do you.
I want to serve work that’s real.
Rooted.
Full of depth, care, and quality.
I want to create offers that not only look good but also genuinely improve people’s lives.
And that starts with one thing:
Integrity.
Not just in what you say but in how you build.
Not just in your brand but in your belief system.
Not just in your strategy but in the soul behind it.
You don’t need more shiny promises.
You need to trust the substance of what you’re building.
When you believe in what you’re offering…
When it’s crafted with care, not just copywriting tricks…
When you actually use the tools you share with others…
People feel that.
And they come back, not because it’s flashy,
But because it’s real.
So the next time you’re tempted to chase surface-level polish over substance?
Think about that $25 frozen burger.
Let it remind you that beauty means nothing without integrity.
That great presentation is hollow if the product doesn’t transform.
And that you, with your values, your honesty, your intention,
It is what makes your work worth tasting.
Until next week! Keep blooming!
Ruth
Reflect
- Where in your work are you prioritizing appearance over depth?
- What part of your offer would you be disappointed to receive?
Reframe
Old Belief:
“If it looks good and sounds inspiring, people will love it.”
New Belief:
“People remember how it tastes. Quality builds loyalty. Substance earns trust.”
Actionable Transformation
- Audit your offer: Ask yourself, would you be willing to pay for this as a customer?
- Lead with integrity: Ensure your content reflects what you actually practice.
- Focus on results: Build backward from the transformation you promise, not the marketing fluff.
Products & Resources
Trust Yourself Again: A self-guided journey to rebuild self-trust from the inside out, so you can stop second-guessing and start showing up with quiet confidence.
Rooted Planning Kit: A simple, soulful system to map your month with intention without the overwhelm. Designed to ground your goals in what actually matters.
Bounce Back Blueprint (Free): Feel like you’ve fallen off track? This powerful reset guide helps you regroup with compassion and get back into aligned momentum your way.
From Reactive to Rooted (Free): Tired of putting out fires? This mindset and action guide helps you shift from scattered to strategic, so your days flow from clarity, not chaos.
P.S. If this story resonates with you, keep in mind that I help creators with simple systems that allow them to get things done. We don’t do frozen patties here. We do depth, clarity, and results. Join the conversation: Follow me on X.
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